Crafting thoughtful product experiences that convert

I'm Jocelyn, a product designer specializing in high-consideration consumer products: the points where people decide, commit, or walk away.

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Selected Work

Barnes & Noble

Redesigning the purchase zone, part of a launch with web sales up 21%

Barnes & Noble PDP Purchase Zone Redesign

11 product types unified

Stronger trust signals

Reduced decision friction

E-commerceConversion
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SparkNotes

Expanded content discoverability across hundreds of study guides

SparkNotes Content Hub Search Expansion

Faster discovery

Hundreds of guides

Increased engagement

SearchInformation Architecture
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SparkNotes

Increased revenue $13k by unlocking multi-seat purchasing

SparkNotes Plus Bulk Subscriptions

New revenue stream

Multi-seat purchasing

Streamlined checkout

SubscriptionCheckout
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Jocelyn brings a 3-dimensional viewpoint of customer needs [and] the business landscape...she offers well-considered opinions and options on how to best serve both. I highly recommend Jocelyn as a strong partner & leader in product design.

Bridget O'Lavin

Sr. Director, SparkNotes

Her ability to translate complex user needs into intuitive and engaging designs was invaluable to our team.

Avik Bhattacharya

Sr. Business Analyst, Barnes & Noble

AI Projects

Building real things with AI

Lovable

SpendWell

A spending companion that surfaces emotional triggers behind purchases - helping users pause before buying. Exploring behavioral finance through design. Build for Lovable's IWD buildathon.

LovableSupabase

NeedleDrop

A mobile app for vinyl collectors to track want lists and log purchases. The visual direction was intentional: warm, analog, a little obsessive. Just like the hobby.

LovableNetlify

Hiring Manager Mode

Simulates a 1:1 hiring manager review of your portfolio.

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