Crafting thoughtful product experiences that convert

I'm Jocelyn, a product designer specializing in high-consideration consumer products: the points where people decide, commit, or walk away.

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Selected Work

Barnes & Noble

Unified the purchase zone across 11 product types improving trust and conversion

Barnes & Noble PDP Purchase Zone Redesign
Launching mid-2026

11 product types unified

Stronger trust signals

Reduced decision friction

E-commerceConversion
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SparkNotes

Expanded content discoverability across hundreds of study guides

SparkNotes Content Hub Search Expansion

Faster discovery

Hundreds of guides

Increased engagement

SearchInformation Architecture
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SparkNotes

Increased revenue $13k by unlocking multi-seat purchasing

SparkNotes Plus Bulk Subscriptions

New revenue stream

Multi-seat purchasing

Streamlined checkout

SubscriptionCheckout
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Her ability to translate complex user needs into intuitive and engaging designs was invaluable to our team.

Avik Bhattacharya

Sr. Business Analyst, Barnes & Noble

AI Projects

Building real things with AI

Lovable

SpendWell

A spending companion that surfaces emotional triggers behind purchases - helping users pause before buying. Exploring behavioral finance through design.

LovableSupabase

NeedleDrop

A mobile app for vinyl collectors to track want lists and log purchases. The visual direction was intentional: warm, analog, a little obsessive. Just like the hobby.

LovableNetlify

Hiring Manager Mode

Simulates a 1:1 hiring manager review of your portfolio.

View all AI projects →